Editorial design and content creation.
Color blocking is utilized across the brand to group products from different categories together which share the same key ingredient/benefit, such as purple representing products for sleep, and mint green representing products for muscle recovery.
The need to educate consumers on the benefits and usage of each product within the CBDfx collection brought this project to life. This four product category booklet serves as a quick guide to finding the right product for the consumer’s specific need. Easy to navigate, this booklet tells a story from start to finish with a visual setting that represents the personality of the product itself.
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