Industry: CBD Edibles
Print and online campaign primarily featured in LA Weekly, featuring the Higher Potency CBDfx Gummy Collection.
This gummy collection is characteristic of the multilayered functionality that each different gummy provides as there’s more to it than just CBD. The imagery is color blocked and representative of each gummy’s own character.
The need to introduce the Higher Potency CBDfx Gummies into the market brought this project to life. This advertising campaign throws some humor into the mix, as well as quick and informative tag lines about each gummy to explain its primary benefits.