Industry: CBD for Pets
Introduction to new product lines, color palettes, typography, and imagery for Penelope’s Bloom’s rebranding.
From three product categories to six, the brand introduced new product packaging and a redesigned website with more comprehensive information, product-related imagery, and an improved UX/UI throughout the e-commerce site.
The introduction of new product lines and overall growth of the company brought this project to life. Penelope’s Bloom required a brand refresh to visually represent its now larger collection in a cohesive and effective way to its customers.
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